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  1. About Emerald
  2. 8 Pitfalls of International Marketing and How to Avoid Them
  3. International Marketing - Multimedia Marketing
  4. Factors to Consider For International Marketing

About Emerald

Volume 31 Issue 6 Special Issue: Internationalization of service firms. Issue 4 Volume 30 Issue 6 Issue 1 Special Issue: 30th anniversary issue. Volume 29 Issue 6 Volume 28 Issue 6 Volume 27 Issue 6 Issue 4 Special Issue: Perspectives on nation branding. Volume 26 Issue 6 Issue 3 Special Issue: Social marketing in the global context.

Volume 25 Issue 6 Issue 5 Special Issue: B2B as international business.


8 Pitfalls of International Marketing and How to Avoid Them

Issue 4 Special Issue: Country of origin. Issue 2 Special Issue: Conceptualizing Culture. Volume 24 Issue 6 Issue 5 Special Issue: Global advertising. Issue 3 Special Issue: Contemporary international branding. Volume 23 Issue 6 Issue 5 Special Issue: International entrepreneurship. Issue 4 Special Issue: Issues in international marketing research. Issue 5 Special Issue: Ethics and international marketing. Issue 3 Special Issue: Services research.

International Marketing - Multimedia Marketing

Volume 21 Issue 6 Volume 20 Issue 6 Volume 19 Issue 6 Volume 18 Issue 6 Volume 17 Issue 6 Volume 16 Issue 6 Volume 15 Issue 6 Volume 14 Issue 6 Volume 13 Issue 6 Volume 12 Issue 6 Volume 11 Issue 6 Volume 10 Issue 6 Volume 9 Issue 5 Volume 8 Issue 5 Volume 7 Issue 5 Volume 6 Issue 6 Volume 5 Issue 4 Volume 4 Issue 4 As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants.

To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: 1 Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions.

To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. Visit your learner dashboard to track your progress. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Courses 1 and 2 need to be taken first but the other industries can be taken in order of preference. More questions? Visit the Learner Help Center. Browse Chevron Right. Business Chevron Right.

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  5. International Marketing?
  6. The 8 Pitfalls of International Marketing and How to Avoid Them?
  7. Flexible Schedule. Flexible Schedule Set and maintain flexible deadlines. Beginner Level. Hours to complete. Available languages. Chevron Left.

    How the Specialization Works. Take Courses A Coursera Specialization is a series of courses that helps you master a skill. Hands-on Project Every Specialization includes a hands-on project.

    Factors to Consider For International Marketing

    Earn a Certificate When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network. There are 6 Courses in this Specialization.


    Course 1. Show All.

    Take Courses

    Course 2. Course 3. Course 4. Show More. About Yonsei University Yonsei University was established in and is the oldest private university in Korea. Yonsei has 3, eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and subsidiary institutions hosting a selective pool of students from around the world.