PDF Captivate! 17 Ways to Write Web Content that Attracts Readers, Creates Fans and Builds Your Business

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Contents:


  1. Browse more videos
  2. Why 3000+ Word Blog Posts Get More Traffic (A Data Driven Answer)
  3. 14 Things About Building a Blog Audience That You Think Are True (But Aren’t)
  4. 50 Powerful Ways To Increase Your Photography Website Traffic
  5. Do you want more leads, prospects and clients?

Just like in your email inbox, nobody likes spam. Similar to when your customer walks in to your cafe, a Facebook user makes his opinion when he enters your page. Factors that affect the perception of the business is visual graphics, number of likes, running events and everything else that immediately catches the eye, especially company images and banners. It is therefore no reason not to optimise the appearance of your platform to match the professionalism of your business. Your current graphics should be dynamic and fit the current theme of your store. If winter is around the corner and you have new Christmas specials, your banners should portray this.

Remember that images are a lot more eye catching than words, so if you want to inform, do it graphically. If you run a social offer where you give out free coffee to the 20 first participants that enter, the purpose of the promotion is not for those 20 people but the buzz the offer creates. If this campaign is only visually present as a small event photo under the banner, few will notice. Make your banner represent the promotion, remember that whenever you update your profile on Facebook, it comes as an update for your followers.

Using offers is a great way to expose your brand to people who may not have heard about your Cafe or those who are on the fence about leaving their current cafe and trying something new. Be sure you are aware of Social Rules are when running a competition as well, you can read more about Social Rules here. So good luck and happy marketing.

Anyone can make one: For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and thet voices will rise to the top.

Browse more videos

The writer can show their personality: In blog posts, the writer has more leeway to add in their voice and personality than other types of writing. Blogs are a great form of mass communication: You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience. You can make money: Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts: Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post. You can establish a community: Blogging allows you to connect with other individuals who share the same interests.

Sharing ideas and opinions within your community helps establish yourself as a thought leader. Good for SEO: Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking SEO of your site and your business. It brings people back to your site: If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well. It's free: It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader: A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry! What else do you love about blogs? Let me know! Most of these larger companies win customers because of familiarity to their brand through a variety of location and high advertising budgets! Secondly, you may think you have reached out to all potential local consumers, but the truth is that customers need incentives to come back.

Competition is everywhere, and quality of product and environment alone cannot expand your customer base. Basically there are over 1.

Why 3000+ Word Blog Posts Get More Traffic (A Data Driven Answer)

Lets' take a look at South Australia, there's over 1. Just being present online is not sufficient. Why not make it a social one? Interact with customers, spread ideas, advertise promotions and explain how they benefit from being connected to your network. Don't tune out yet as moving forward is where we will help you with social media as a marketing tool with the purpose of maximising the reach of your potential customers and most importantly building relationships with clients outside your local cafe, so pay attention and stay focused..

Let's kick it off with what you are trying to achieve, engage with your customers to see more people in your door. How you can engage your customers, because this is the most essential and opportunistic part of social media for your business. Rather than having feedback forms in your cafe or asking customers for biased opinions in store, you can initiate and facilitate conversations on Facebook and other social accounts with people who've never been in, asking them what they'd love from their local cafe is a great start.

If you are unsure about changing your salads to wraps, why not ask first? Communicating through social media is a powerful tool, and it makes your customers feel valued, and their opinions heard, evidently creating a relationship between them and your business. But asking questions isn't enough if you are not pay attention to responses, you need to analyse and utilise the feedback.

Having a high response rate on requests and questions will have the same effect as good customer service in your cafe. When you post updates and promotions, pay attention to what people like and reply. You may think that you know everything about your clients, but you will be surprised to see how many new ideas and suggestions you can learn directly from just observing followers on your social media page. The best and most trustworthy stories come from the unbiased mouth of your clients, so why not use these stories when promoting your cafe on your social media platforms.

Create contests and promotions where consumers are incentivised to click and stay updated on your page. For a cafe, a photo contest with a brand related topic and prize could be a good way to market your product and brand indirectly through your consumers. Ask for the best picture of their breakfast from your cafe. What do you award the winner? An iPad? As you start building up your social presence with promotions, reward campaigns and news updates, getting the word out passed your current followers becomes the next challenge.

The second stage in your online marketing plan should involve other channels past social media like optimising your own webpage, content marketing, SEO, ads on Google, Facebook and relative webpages. A focus on your online advertising efforts is important, in-store efforts are naturally as if not more important. Technology makes things easier and more accessible, but it cannot take away that people still have to be physically present in your store when buying your delicious food or drinks.

Therefore informing and advertising your Social Media promotions through in store ads and word of mouth of your employees might be just as important as a Facebook update. While retail marketers are still engaging in an age-old debate, shop front vs. Unsurprisingly, Instagram and Facebook are leading the way for many business to make this happen. Before you can measure your social ROI though, you need to set goals for your local business.

These might include:. All of these are good metrics for assessing the effectiveness of your social media marketing. You do not need monetary values to measure your ROI although that is the end goal here. Calculating ROAS is at the core of any digital marketing reporting. Knowing your ROAS will help you determine if you should continue, stop, or even double down on certain social media campaigns sounds a bit like blackjack right.

To measure ROAS, you simply divide campaign profit revenue — cost by campaign cost. You install the Facebook pixel on your website, set up conversion tracking, and boom you are now tracking you ROAS. The best way to measure the impact on your store is with discounts, promotions, or coupons used at checkout, or from leads generated specifically through content. If you want to measure the organic ROI for each of your social media channels, you can share different promo codes on each channel.

This will also tell you naturally what platform might be best for your business as you can't be across everything. To measure the value of each transaction, take the total revenue generated from customers who used a specific promo code and divide it by the number of followers for that social profile. We suggest at least a minimum of 3 months. Another business objective for local businesses are store visits. Like online traffic for digital marketing, store visits are the offline result of your social media efforts.

Retail businesses can target ads to consumers who are likely to visit a store within a certain distance from where they are. As you look to drive in-store visits from social media, you also need to understand the return for these campaigns. Here is where it good to offer something back to people for a review, check-in etc, this allows you to understand your cost per visit for store visits, divide the number of store visits by the amount you spent on ads.

While store visits are a good metric to measure the effectiveness of your social ads, check-ins push your marketing efforts a step further by acting as a personal referral too. Facebook check-ins are a great objective for local businesses because they can help you organically increase your brand awareness. When people check in to your business, you gain exposure to their network of friends and the referral often includes photos of people they know.

Many times, users will check in at your business without any incentive, simply to promote great service, share a wonderful shopping experience, or to show off the interior of your business. However, it can be beneficial to incentivise users to check in because it can mean more foot traffic and buzz for your business. Incentives might include:. You can also measure how many check-ins occurred due to your Facebook ads. If you want to calculate the cost per check-in, just divide the number of check-ins by the campaign cost. Shop front businesses can use social media marketing to help drive foot traffic and revenue.

Luckily, shop front marketers have a variety of ways to calculate their social ROI. No matter what industry, video can help you promote your business in effective fresh ways. One of the best things you can do to increase the success of your videos is to help people visualise what their lives would be like with your product, giving viewers a sneak peek of your product. Showing your product in action will make your video more interesting for users to watch. It also makes the video valuable because it shows us how the product works and what we can expect in real life. Believe it or not, people LOVE product tutorials just about anywhere they can find them.

Social media, your website, YouTube, you name it. Speeding things up does seem to make them more fun! The best part of tutorials or explainer videos, is that it helps to move people quickly down the funnel into buyer consideration. Again another argument for the power of video. Instead of reading 1, words on why your product works or why people should buy it, they can watch a 15 second video and get the exact same amount of information. We talk about how online audiences love short, snackable content. With this shorter format, you can create entertaining videos that make your audience laugh or get inspired or take an action.

A purely promotional product video?

14 Things About Building a Blog Audience That You Think Are True (But Aren’t)

Twenty seconds or less is best. Another thing to keep in mind, but a majority of videos are watched on mobile devices. Create your videos in square or vertical format to make sure it looks and feels native to the platform you are posting to. Finally, stay nimble and try a bunch of different types of video content, dare to be different in Keep experimenting with formats, style, content, themes, and stories until you find one that resonates with your audience. You can quickly test the performance on social media organically or with ads.

We know that is the year where video content marketing will become a staple part of an overall marketing strategy. These changes not only help users engage in a number of different ways with their favourite brands online but also give marketers a chance to captivate their audiences through an array of tools and tactics. It is vital for marketers to stay ahead of the game and keep themselves immersed in the latest social media marketing trends, as well as those in the future, so they can equip themselves with the technology and skills required to make the most of online platforms.

We for one are constantly evolving. In addition to captivating text based content, GIF's, video content, including live video, is a key area that marketers need to focus on. Video continues to dominate social media and is an equally big trend for , as it was, for This allows marketers to strengthen the relationship between a brand and its followers. The biggest development in this area was the launch of IGTV by Instagram - a TV feature used to broadcast long-form video content in a format different to other videos on social media platforms.

The rise of social TV and vertical videos, such as through IGTV, will encourage more brands to become broadcasters, meaning variety and novelty of different video content for mobile usage. Facebook is still number one when it come to Social Media but the most enticing social media trend of is going to be the continuing rise of Instagram. But it is super important that your business is on multiple social media platforms. It gives you a direct line to customers and is one of the best ways of receiving feedback for your business, as well as many other advantages you can find loads more of these in some of my previous posts.

Social media has worked its way into our lives, becoming huge part of society and how we communicate. The old saying goes if your customers are on Social then you should be too. No matter where things are at for you, here are some social media tips for your small to medium businesses.

Here's some questions that will help you nut them out; Are there trends in the people who make enquiries to your business? What are their motivations for seeking the product or service? How does the product or service help them? What frustrates them? What excites them? Where do they live? What do they enjoy?

Are they have a family? Polls are a fun and easy way to do this! Get to know your audience personally by reading and responding to their comments. Share tips and tricks. Investing in high-quality images and video will pay off for your business. Some key ways to create an engaged audience includes: Like and reply to all comments Like and comment on tagged photos Let your audience get to know you! Reply to messages as quickly and thoughtfully as possible Engage with similar accounts even your competitors!

Invite people to give feedback through polls. Encourage the sharing of experiences and discussion by asking questions. Here are a few steps to help you choose the best times to post: Who is the target for the post? What day and time are they most likely to be online and available to engage with a post? When do your analytics indicate that particular persona is online? Hopefully this information has been helpful, we often have clients email in asking for help or advice and although we are an agency we like to see people succeed, so we won't giveaway all our tricks of the trade for free but we can often help you out by answering any questions you have, you can email us at info codeiot.

The social platform would make significant adjustments to its algorithm over the coming months that would: Place larger emphasis and visibility into the content shared by, or engagements from, friends, family, and groups. Reduce the visibility of content published by businesses, brands, and media that does not promote the connectivity between individuals.

I write to help them generate organic traffic , acquire leads and increase revenue. But many times, I walk away with insights I can put to work to make my content more interesting, more helpful and more engaging. I fine tune my own SEO content and improve my own search engine results. When I apply each insight to my content creation and see a significant result, I quickly turn it into a replicable strategy. To create a richer experience for your audience, you content write for their needs that will impact their lives and answer their questions.

It also needs to be strategically planned. Your tone can be formal, informal, intimate, solemn, ironic, playful, etc. An understanding of voice and tone in writing will give you an edge over the competition. So, people click on their titles and leave. One way to achieve proper tone is to imagine a situation in which to say the words being written.

The purpose of writing is to give your audience a wake-up call — to inspire them by your content creation. One reason is because academic writing can be dry and complex. They have content, but they need a better content strategy. Use common English words. A good content writer will write the way you speak. Let your tone and vision draw the target audience closer to you. For example, Ramsay Taplin, founder of BlogTyrants.

Often you will be rewarded with search engine results. And Steve Kamb, founder of Nerdfitness. Every Tuesday, Marie Forleo answers a question from one of her readers. Marie also publishes hilarious videos to help people create a business and life they love. They want real answers and solutions to their problems.

Welcome them with fresh and entertaining content. Help people by being interesting and useful. Michael Hyatt understands that writing should be broken down into learnable pieces. Third-party data is the kind of data that you find on industry blogs, online publications, videos, online courses, ebooks, etc.

But it can be a strong component of your content strategy, especially if you are not a prolific content writer. For years, content writers and bloggers have looked for a simple solution that lets them create content that converts. Why do you think writers read a lot of books, even ones unrelated to their niches or interests? They want to increase their knowledge because they know it helps their writing.

They read in order to collect ideas from other authors. You have to go further and showcase results from experiments, research studies, projects, etc. There needs to be more to your content strategy. There are thousands of pages full of data out there. How do you pick the right data to leverage and expand on? In that case, you need some social media statistics.

Follow these simple steps:. Second step: Find some compelling statistics that are relevant to your topic. From the screenshot above, the social media statistics that drew me in are:. Third step: Create powerful titles. If 8 out of 10 people read the title, you need to give it top priority. Once you get past the title, the rest of the article will flow easily.

My personal experience is that each time I leverage third-party data, I tend to produce better blog content. Did I copy the data word for word? Of course not. Moreover, Google hates duplicate content. Not a content marketing strategy worth the risk when I am capable of my own content creation. But I was smarter. Other smart marketers leverage third-party statistics in their content.

Ayaz Nanji, a regular contributor to the MarketingProfs. Recently, he used Media Insights data to create a useful blog post. Take a look:. Derek Halpern, founder of Socialtriggers. Econsultancy also knows how to use data and results from other platforms to create better content.

I was excited to share the data. But I was expecting at least a few readers to leverage that data for themselves. Some of the blog post titles that you could write are:. You could do a video, create a Slideshare presentation, record a podcast, write the article and turn it into an ebook that you could use to build your email list. A lot of bloggers are doing this. A case study is one of the 15 types of blog posts that drive traffic. Instead of waiting until something spectacular happens in your business, I encourage you to leverage statistics, experiences and results from other people as part of your content strategy.

Always reference the exact web page where you got the data from. Promote the site as much as you can. I always link back to the site where I got my data from. This content marketing strategy simply utilizes the work of the content writer before you who got results. How do you read content online? Chances are, like the rest of us, you read alone. That one person then stands in for the rest of your readers.

50 Powerful Ways To Increase Your Photography Website Traffic

Writing to one person at a time is one quick way to find your voice. Content written this way engages the audience better, since each person will read it and feel a personal connection. You can impact lives with words and get paid to change the world , when you write to one person at a time. Writing for the web requires creativity.

When it comes to blog writing, you need to integrate certain words that personalize the experience for readers. This word is powerful because people are ultimately interested in fulfilling their own needs. What matters to them is the value you provide. Of course, when you start to deliver immense value, readers will start to care about you.

Shift your focus from yourself to your readers. I always tell people that if you start a blog, that blog is by you — but not for you. They make the rules. They set the pace. You just follow. In your blog posts, videos, ebooks, etc. Joanna Wiebe, founder of Copyhackers.

Do you want more leads, prospects and clients?

In this age, the audience decides what content gets the most attention and publicity. So write for them. Forget about yourself. Data and analytics enable us to gain deep insights into what our customers want from us. One of the most important characteristics of compelling and persuasive content is relevance. Is your content relevant to the right group of people? They understand that writing to impress only leads to failure. Instead, they write to express their emotions and thoughts, based on the deep knowledge that they have about their audience.

This is vital, because everyone has a worldview — you just have to give them your attention. There are lots of methods you can use to collect user feedback. But regardless which method you use, one thing is certain: you want to collect relevant opinions and questions from your audience. Surveys: When it comes to surveys, keep it simple. Limit it to 2 or 3 questions. After all, what you need is their insight, which you can then develop further into useful content for them.

To create a simple survey, you can use Survey Monkey , Qualtrics , or Google forms. You could also consider giving incentives to users when they complete a survey.