e-book See Your Home Through Buyers Eyes

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  2. The Buyers Eyes Home Staging | Milwaukee & Southern Wisconsin
  3. 6 Tips To Sell Your Property Quickly For The Highest Dollar Even During 'Off' Season
  4. Through the Buyer’s Eyes

While digital technologies help bring uniform ways of connecting, they may have little impact on bringing uniformity to cultural elements. As customers and buyers engage in goal-directed behaviors in making buying decisions, they are often accompanied by the mental framing of their goals and decisions. Mental framing is related to how customers and buyers see the world.

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Developing mental frames and models of how the world is supposed to work. How buyers mentally frame their goal-directed behaviors and buying decisions is often a melding of many elements. These elements typically pertain to attitudes, perceptions, experiences, norms, culture, protocols, and values — among the many possibilities. Melding together to form a view of the world, which directly influences how and why buying decisions are made.

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The implications to an organization and to marketers, sellers, and product management can be significant. For instance, how a marketing team may view the world may be very different than how a customer base of supply chain managers and executives may view the world. In one particular buyer persona research and development effort with a supply chain application provider, mental framing proved to be a big factor in the utility industry. While the product marketing team believed efficiency and inventory control were what mattered, utility supply chain managers viewed the world in terms of two critical elements.

These two elements were, one, the ability to respond quickly to a disaster and the second being that of ensuring the safety of emergency repair personnel. Thus, goal-directed behaviors and the mental framing of buying decisions were filtered through these powerful mental elements. The problem marketing and sales can run into, in cases like the one mentioned, is how they present and converse about their offering can mismatch the world view of the customers and buyers they are trying to reach.

To avoid such mismatches, organizations will need to learn the capabilities of looking at the world through the eyes of their customers. This is very different than concepts related to the voice of the customer or just listening to your customers. Just listening alone can lead to a false sense of an organization believing it is customer-focused when, in fact, there is a significant gap between how customers view the world and how organizations see the world.

If you have a significant amount of things with nowhere to put them, consider getting a storage unit for your stuff until the sale is complete and you have moved into your new home. And the garage, basement and attic are not appropriate places to store clutter. Buyers want space in all areas of the home.

The Buyers Eyes Home Staging | Milwaukee & Southern Wisconsin

Making your home feel more spacious can do wonders for putting more money in your pocket. Clearing the clutter out of your home can do just that!

Here is an excellent guide on how to choose a storage unit. Putting unnecessary possessions in a storage facility can really make your home feel so much different to a buyer who is looking for an open and spacious plan. Painting the walls of a home can really personalize a space, but being over personalized is not what you want when you are trying to sell. You want to appeal to as many buyers as possible, so you need to offer something fairly neutral. If you have brightly colored walls, consider painting them over with a more buyer-friendly color. You can always go wild in the next house you buy.

In fact that is not something you should do!

6 Tips To Sell Your Property Quickly For The Highest Dollar Even During 'Off' Season

There are some very nice beige and light earth tones that can make a home look really appealing. Need some help? Take a look at Home and Gardens paint colors that help sell a home. Lighting and fixtures can really change the feel of a home, especially one that is dated with 70s fixtures and dim interior lighting. Buyers today want lots of light, natural and otherwise.

Consider buying updated light fixtures that make rooms more vibrant and more contemporary. And do your best to bring in as much natural light as possible. Sunshine is always appealing to home buyers, and it makes your home look bigger as well. Use some of their tips for a well lit residence. Being too personalized in your home can push potential buyers away, because they find it more difficult to imagine living in the home.

Walls full of family photos, murals painted on the walls and your porcelain doll collection are all great when you are only living in a home. But when you are selling, you want to minimize these things to give the buyer a chance to envision living there. Here is some good advice from Wiki How on how to depersonalize your home before putting it on the market. Pets are amazing companions, but they are not very good salesmen.

Through the Buyer’s Eyes

Buyers may love dogs and cats, or they may want nothing to do with them. As long as they are making a good offer, you want either kind of buyer. So you will need to address pet-related issues before you attempt to sell. No one wants to smell that you have three stinky dogs or like cooking venison stew in the fall. You could bake cookies, light candles, or run a diffuser with a clean smelling essential oil blend—whatever you decide choose something neutral and universally liked. If you have unique home whether it be architecturally or historically significant, someone notable has owned the property, or have any other unique hook, real estate writers are looking for stories like yours.

You will have to do a little research to see what would be appropriate for your property as well as who to pitch the story to specifically if the publication does not offer a tip line or email contact. Even check your local paper to see if they spotlight properties for sale in your town or region. As someone who not only writes about real estate but has also pitched properties to various media outlets with my former business, I know firsthand that media coverage has helped sell many properties. The more eyes that you get seeing your property making a positive impression the better chances of selling your home quickly and for the highest amount.

Remember that just like in media—your window for staying front and center with your property is short.